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![PDF] Brand alliances and umbrella branding in place promotion strategies | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/4aa140aa179332f5926ec2e89346d061b414ce86/10-Table2-1.png "PDF] Brand alliances and umbrella branding in place promotion strategies | Semantic Scholar")
PDF] Brand alliances and umbrella branding in place promotion strategies | Semantic Scholar
